When NIEUW AMSTERDAM was launched 1937, she was one of the Ships Of State. Built as ship of peace and for tomorrow. These ships had been build by tax payers money, and had been somehow, as NORMANDIE , QUEEN MARY and QUEEN ELIZABETH , and others, may given the economist John Maynard Keynes (1883-1946), after his model of deficit spending and the artificially created demand in times of recession, pride, as he could not have imagined any better ... by Earl Cruise Nieuw Amsterdam, detail of a travelposter from 1938, pure Art Deco - own collection T he world was, when NIEUW AMSTERDAM was on the drawing board, still in the grip of the Great Depression , which started with the imploding of the stock bubble in New York on October 29th 1929, known as the Black Tuesday . This stock crash was the result of the irrational illusion, that money can create revenue on its own ... Nieuw Amsterdam, copy of a postcard, based on a painting - Source: ssmaritime.com To this day, ...
HISTORY - One of the earliest steam ship companies in the world ÖSTERREICHISCHER LLOYD was founded in 1833 - I 1833-55
ÖSTERREICHISCHER LLOYD , in its corporate language Italian, LLOYD AUSTRIACO, was founded in 1833 by 19 insurance and banking companies and 127 private shareholders in Trieste after they got the permission from the government of Austria-Hungary. ÖSTERREICHISCHER LLOYD develped into one of the biggest shipping companies of the world. From the start the corporate language was Italian. After WWI it became LLOYD TRIESTINO and is stillexisting as ITALIA MARITTIMA , a subsidiary of EVERGREEN MARINE . by Earl of Cruise ARCIDUCA LUDOVICO of 1837 - Source: Civico Museo del Mare Trieste In my previously published article about AUSTRO-AMERICANA I wrote about the naval heritage of Austria-Hungary and my special personal interest in its shipping companies. Austria-Hungary is so far more than what I mentioned there and forgott mentioning its most prominent citizen, Kaiserin Elisabeth , named Sisi, empress of Austria and Apostolic Queen of Hungary . Kaiserin Elisabeth von Österr...