Cruise - Luxus und COSTA? "Wilkommen zur Freude ²"

Luxus und COSTA - COSTA CROCIERE "Wilkommen zur Freude ²"

by Earl of Cruise

COSTA Cruises wirbt mit Shakira, als als der neuen Markenbotschafterin, in seiner Markenkampagne "Willkommen zur Freude²".

Das Video ist dank Young&Rubicam, als Kreativagentur, exklusiv gestaltet. Die Regie führte Jaume de Laiguana, der für eine Reihe von Shakiras Musikvideos verantwortlich war.

Die Musik von Abbronzatissima, C. Vianello und C. Rossi, gesungen von Eduardo Vianello, wird spritzig, fröhlich, typisch italienisch in einer aufgefrischten Aufnahme von 1936 dargeboten. Das Video zitiert reihenweise aus großen Filmen, wie u.a. SOME LIKE IT HOT (Manche mögen´s Heiß) mit Jack Lemmon, Tony Curtis und der unvergesslichen Marylin Monroe, suggeriert eine Exklusivität, welche COSTA auch in/mit den Samsara Spa Suiten nicht zu leisten in der Lage ist. Große Kabinenkontingente werden zu zu € 399,- / € 499,-angeboten.

Die Lebensfreude, welche vermittelt werden sollte, kommt rüber. Aber was ist mit dem Anspruch, welcher beim Zuschauer erweckt wird? Wohl kaum, denn COSTA ist ein Massenanbieter, welcher sich im Massenmarkt in der unteren Hälfte anzusiedeln ist.

Shakira, Exklusivität, exquisiter Service ... und Sonderangebote, Tief(st)preisgarantie ...?

Geht das zusammen?

Wohl kaum! Oder kann sich irgendjemand wirklich vorstellen, das ein internationaler Superstar, wie Shakira (Verdienst 2015 $ 75mio und Vermögen von $ 215 mio) mit ihrer Familie (Ehemann, Bacelonas Abwehrstar Gerald Pique, und ihre beiden Söhne) an Bord eines COSTA Schiffes urlaubt?

Wohle eher nicht!

Shakira ist zwar nicht als divenhafte Zicke bekannt, aber nicht als so völkstümlich, dass man sie sich an Bord einer COSTA DIADEMA vorstellen kann ... am besten noch in der Schlange vor dem Bufett. Vielleicht mal als Star an Bord ... Aber wenn Shakira schon für einen Song oder einen 10min Auftritt für die BVB Siegefeier zur gewonnen Meisterschaft € 1 mio haben will, wird auch COSTA ablehnen. Allerdings wie teuer das Shakira Markenrepräsentanz Engagement für COSTA wirklich ist, kann man noch nicht sagen.

Genug von Kreuzfahrten?

Luxus auf großen Schiffen?

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Germany and HAPAG - A Journey through History

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Not many know about the Austro-Hungary shipping line, AUSTRO AMERICANA , which sailed out of Trieste to the Americas. Austro-Hungary and shipping? You may ask ... you may have heard about Vienna Walz, coffe house culture, Hotel Sacher and its famous chocolate cake, the Prater, chateau Schönbrunn, the Fiakers - the famous horse carriages and such things. But passenger shipping lines? There has been AUSTRO AMERICANA and ÖSTERREICHISCHER LLOYD , renamed in LLOYD TRIESTINO after 1918 and after purchased by EVERGREEN renamed in Italia Marittima. The actual company ÖSTERREICHISCHER LLOYD is a new formed management company situated in Austria. by Earl of Cruise KAISER FRANZ JOSEH I. the biggest liner of AUSTRO AMERICANA - own collextion Parts of my family lived for a long time in the Austro-Hungary empire, which can be qualified as a "United Nations of the Balkan". Having traces into Austria-Hungay, the realm of Hungary in special, it is a pleasure for me making thes

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