Cruise - Luxus und COSTA? "Wilkommen zur Freude ²"

Luxus und COSTA - COSTA CROCIERE "Wilkommen zur Freude ²"

by Earl of Cruise

COSTA Cruises wirbt mit Shakira, als als der neuen Markenbotschafterin, in seiner Markenkampagne "Willkommen zur Freude²".

Das Video ist dank Young&Rubicam, als Kreativagentur, exklusiv gestaltet. Die Regie führte Jaume de Laiguana, der für eine Reihe von Shakiras Musikvideos verantwortlich war.

Die Musik von Abbronzatissima, C. Vianello und C. Rossi, gesungen von Eduardo Vianello, wird spritzig, fröhlich, typisch italienisch in einer aufgefrischten Aufnahme von 1936 dargeboten. Das Video zitiert reihenweise aus großen Filmen, wie u.a. SOME LIKE IT HOT (Manche mögen´s Heiß) mit Jack Lemmon, Tony Curtis und der unvergesslichen Marylin Monroe, suggeriert eine Exklusivität, welche COSTA auch in/mit den Samsara Spa Suiten nicht zu leisten in der Lage ist. Große Kabinenkontingente werden zu zu € 399,- / € 499,-angeboten.

Die Lebensfreude, welche vermittelt werden sollte, kommt rüber. Aber was ist mit dem Anspruch, welcher beim Zuschauer erweckt wird? Wohl kaum, denn COSTA ist ein Massenanbieter, welcher sich im Massenmarkt in der unteren Hälfte anzusiedeln ist.

Shakira, Exklusivität, exquisiter Service ... und Sonderangebote, Tief(st)preisgarantie ...?

Geht das zusammen?

Wohl kaum! Oder kann sich irgendjemand wirklich vorstellen, das ein internationaler Superstar, wie Shakira (Verdienst 2015 $ 75mio und Vermögen von $ 215 mio) mit ihrer Familie (Ehemann, Bacelonas Abwehrstar Gerald Pique, und ihre beiden Söhne) an Bord eines COSTA Schiffes urlaubt?

Wohle eher nicht!

Shakira ist zwar nicht als divenhafte Zicke bekannt, aber nicht als so völkstümlich, dass man sie sich an Bord einer COSTA DIADEMA vorstellen kann ... am besten noch in der Schlange vor dem Bufett. Vielleicht mal als Star an Bord ... Aber wenn Shakira schon für einen Song oder einen 10min Auftritt für die BVB Siegefeier zur gewonnen Meisterschaft € 1 mio haben will, wird auch COSTA ablehnen. Allerdings wie teuer das Shakira Markenrepräsentanz Engagement für COSTA wirklich ist, kann man noch nicht sagen.

Genug von Kreuzfahrten?

Luxus auf großen Schiffen?

Comments

ss NORMANDIE 1935 - 1942 IX

s s / te NORMANDIE starting from cold Owners: COMPAGNIE GÉNÉRALE TRANSATLANTIQUE BUILDERS: PENH Ö ET, St. Nazaire, France by Stephen Carey © , editing by Earl of Cruise This document is almost exclusively about the engineering aspects of NORMANDIE , mainly on how to start her up from cold. If you are looking for photos of the passenger spaces, there is a plethora of them on the web, in Facebook groups - Admirers of the ss Normandie , ss Normandie photographic file , The French Ocean Liners / Les Paquebots Fran ç ais , ss Normandie , GREAT LINERS OF THE PAST & PRESENT , and others, Pinterest and in articles about NORMANDIE here in the blog, please see at the end of the article. Using "ss" for NORMANDIE is quite incorrect, as NORMANDIE was a Turbo Electric vessel and not a steamship, therefore NORMANDIE should be adressed as "te". by Earl of Cruise te / ss NORMANDIE berthed in Le Havre, Gare Maritime May 29th, 1935 - colouring courtesy

HISTORY - The CUNARD - WHITE STAR Liner rms QUEEN ELIZABETH (1938-1972)

Over years, in my early youth, the QUEEN ELIZABETH was shaping my mind for the perfect ocean liner, despite having made my first experiences with a liner onboard the HANSEATIC (1), ex EMPRESS OF SCOTLAND, ex EMPRESS OF JAPAN. When leaning at the rail of HANSEATIC entering the port, my eyes where every where and I wished to by a camera, I took all in. And when seeing the QUEEN ELIZABETH with my own eyes, the nice behaving young boy turned into a tomboy, that my grandmére was no longer able to tame ... I did draw quite a lot of looks, back then. I found, while on research, this article and thought it interesting publishing in my blog: written and published by John Sheperd at liverpoolships.org editing and comments by Earl of Cruise I ( John Shepard ) joined the CUNARD LINE in March 1962 as an Assistant Purser and sailed the QUEEN ELIZABETH throughout that year, before transferring to the Liverpool-based CARINTHIA in November, where I remained as Crew Purser for the next five

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HISTORY - ts / ss BREMEN and ts / ss EUROPA

Germany’s two luxury liners, BREMEN and EUROPA , have not only played an important part in their country’s mercantile revival, but have added also an immortal chapter to the history of transatlantic travel. Copy from Shipping Wonders of the World From part 6 , published 17 March 1936 editing by Earl of Cruise ss / ts BREMEN in her early years - Source: Shipping Wonders of the World/Bundespresse Archiv The PRIDE OF A NATION - the NORDDEUTSCHER LLOYD quadruple-screw turbine express liner BREMEN . The keel of this ship was laid in June 1927. Her launch took place in August, 1928. In less than a year later, the Bremen made her first voyage to America, when she crossed the Atlantic from Cherbourg to New York in four days seventeen hours forty-two minutes, thus setting up a new record and gaining the coveted “Blue Riband”. During the passage the Bremen attained an average speed of 27.83 knots. ss / ts BREMEN in her early years - Source: W ikipedia For the populac

HISTORY - PACIFIC MAIL STEAMSHIP COMPANY

The PACIFIC MAIL STEAMSHIP COMANY was existing for "just" one hundred years and was in her heydays a backbone for the development of the US West. The PACIFIC MAIL STEAMSHIP COMPANY was founded April 18, 1848, as a joint stock company under the laws of the State of New York by a group of New York City merchants, William H. Aspinwall , Edwin Bartlett, Henry Chauncey, Mr. Alsop, G.G. Howland and S.S. Howland. These merchants had acquired the right to transport mail under contract from the United States Government from the Isthmusof Panama to California awarded in 1847 to one Arnold Harris. The company was sold 1938 last to AMERICAN PRESIDENT LINES , existing only on the paper, was closed down in 1949. by Earl of Cruise CALIFORNIA , PACIFIC MAIL's first ship - Source: Wikipedia CALIFORNIAwas the first steamer built by the PACIFIC MAIL STEAMSHIP COMPANY and she was launched May 19, 1848. She sailed from New York for Panama, via Cape Horn, on October 6, 1848

HISTORY - Traveling with airliner LZ 129 HINDENBURG was the most luxurious airtravel

The real airliner LZ 129 HINDENBURG enabled the most luxurious airtravel for decades. Imagine, gliding through the air while the landscape or the sea below can be seen ... LZ 129 HINDENBURG marks the climax of airship construction. On May 6, 1937, the story of civilian airship ended in a tragedy. In Lakehurst, New Jersey, the largest flying object and has been with the similar sized LZ 130 GRAF ZEPPELIN II the most luxurious of all time. How this came about can be reconstructed logically, a series of fatal physics concatenations . The airship LZ 129 HINDENBURG marks the climax of airship construction. It was in its time the fastest and most exclusive traveling object between Europe and America. The challenges of the construction of the giant of the heaven were immense. by Earl of Cruise LZ 129 HINDENBURG, 1936, in Lakehurst - digital copy of a coloured cover photo, originally by Bill Schneider, published in Dan Grossman´s book ` ZEPPELIN HINDENBURG: AN ILLUSTRATED HI

HISTORY - EUGENIO C. a masterpiece of Italian design and engineering

EUGENIO C., later EUGENIO COSTA, was a masterpiece of Italian design and is an example of beautifully integrated ship design. Her naval architect, Nicolò Costanzi, and her interior designer, Nino Zoncada, worked side by side, or hand in hand, to create a perfect balance and continuity between the vessel's interiors and the exterior profile. EUGENIO C. became a masterpiece of the 60s design and elegance. by Earl of Cruise Some readers had been asking for interior photographies ... here they are. Eugenio C. Tourist Class A pool, looking aft into the wake line - own collection, copy from my LINEA „ C ‟ broshure EUGENIO C. entered service a little more than 50 years ago in 1966. EUGENIO C. was a child of the swinging 60s, when we had the first jet setters, and still style and elegance. And travelling by jet in those days was still an expensive way to travel for few. I am not the only one wishing the same intent and sensibility would be a guide line for present shipown

Starting rms MAURETANIA from cold

rms MAURETANIA, 1907, Cold Starting CUNARD LINE Ltd., Builders: SWAN, HUNTER & WIGHAM RICHARDSON. Newcastle on Tyne by Stephen Carey, engineer, editing by Earl of Cruise rm s M AURETANIA © Stephen Carey 1 Overview of machinery spaces 1.1 Boiler rooms MAURETANIA is (or was) a quadruple screw Cunard liner fitted with 2 single-ended and 23 double-ended boilers, operating at 195lb/in2. These boilers are arranged six in 3 boiler rooms (4,3 & 2; note that Cunard numbers forward to aft compared to White Star which numbers aft to forward), and five in No1 Boiler Room (the foremost one) where the fine lines of the ship only allow 2 abreast at the forward end of this boiler room. No1 Boiler Room also houses the two single ended boilers used for hotel services and auxiliary supplies in port. The double-ended boilers are fired for transatlantic passages up to full speed and primarily used for main propulsion. Combustion air for the boilers is provided by forc

Britain s Sleeper Trains - Enjoy a Revival

A revival of British Sleeper Trains is coming to enjoy us. by Alexander Naughton, editing by Earl of Cruise Sleeper Trains epitomise the romance of travel and have a magic touch and cosmopolitan spirit to them as you go to sleep in one location and wake up refreshed in another. They are convenient, cost effective and environmentally friendly ways to travel. These lifeline trains allow people to make connections – for business, leisure and family – in a way that no other mode of transport can. In recent years, sleeper trains in Britain have experienced a great revival in their fortunes. Photo: Travel poster of LMS Night Scot sleeper train from London to Scotland Photo: Travel poster of LNER Night Scotsman sleeper train from London to Scotland However this is in direct contrast to what is happening with sleeper trains in Continental Europe where they seem to be in decline due to the advent of low cost air travel, development of high speed rail, lack of investment and

Ocean Liners in Movies or Films at Sea (updated Nov 2017)

For liners and the shipping companies movies and films had been a top marketing tool Movies or Films and liners at sea, had been intriguing me since I have read about in my youth in LUXUSLINER - BILDER EINER GROSSEN ZEIT by Lee Server ( THE GOLDEN AGE OF OCEAN LINERS ). But earlier, mot only since my first crossing, I was keen watching movies with liners in it, and disapointed, which was an understatement, when I realized the films have been made in a set ashore in some movie "factory". That was after my first crossing. by Earl of Cruise an essay in progress `Sabrina´, Humphrey Bogart in the office, while LIBERTÉ is sailing out of New York harbor - screenshot Ocean liners, especially those of the luxury category, had been the location of dramas, love stories, thrillers, suspense and catastrophies sinde film was born, or nearly. In this list, the most descriptions are taken from Wikipedia, as I guess no one can expect having seen all these films ... otherwise I w

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