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HISTORY - The Monster-ships that changed how we Travel at Sea

Our present days sea travel, with its `luxuries´ started with the Monster-ships after the turn from 19th to 20th century, and technical progress and innovations made us think "unbeatable" at sea ... This hybris and belive in the technological progress was destroyed when the TITANIC sank after its encounter off Newfoundland with an iceberg.

The beauty salons, fitness rooms, swimming pools, firsts on German liners, and even wireless communications of today’s huge cruise ships all got their start with the `floating palaces´ of a century and a bit ago. 
by Earl of Cruise
Isambard Kingdom Brunel
ss GREAT WESTERN, of GREAT WESTERN STEAMSHIP COMPANY, constructed by genius Isambard Kingdom Brunel - Sourece: Engineers Walk
Isambard Kingdom Brunel
ss GREAT BRITAIN of GREAT WESTERN STEAMSHIP COMPANY, constructed by genius Isambard Kingdom Brunel - Sourece: ART UK
In the first half of 19th century steam started powering ships. No longer tedious and unpredictable voyages at sea. And with the groundbreaking game changers GREAT WESTERN and then GREAT BRITAIN, of GREAT WESTERN STEAMSHIP COMPANY. Both steam ships had been designed and constructed by genius Isambard Kingdom Brunel, the sea traffic was changed. And BLACK BALL LINE, a sailing paket company from New York, ceased operations finally after 60 years in 1877.
Cunard
rms LUSITANIA at end of inaugural record voyage 1907 - Source: Wikipedia
Cunard
rms LUSITANIA at end of inaugural record voyage 1907, coloured version - own collection
When the world’s then largest ocean liner embarked prior to its first transatlantic voyage in September 1907, thousands of spectators gathered at the docks of Liverpool to watch. “She presented an impressive picture as she left, with her mighty funnels and brilliant illumination,” wrote one reporter. CUNARD’s rms LUSITANIA had been outfitted with a new type of engine that differed from that of its rivals - and would go on to break the speed record for the fastest ocean crossing not once, but twice. The difference to the others was: turbines. It was an innovation that the Admirality forced CUNARD to go, as both liners had been massively subsidised by the government. This and the hulls have quite a resemblance to destroyers. This time, for the first, CUNARD was nearly at the forefront of innovation.
Cunard
rms MAURETANIA, towards the end of fitting out 1907 - own collection

While the German superliners had steamengines of enormous dimensions, KRONPRINZESSIN CECILIE got the the biggest steam engines cylinders ever built for a civil vessel. But when she emerged in 1908, she was outdated and outclassed by the nearly 15,000 GT bigger LUSITANIA and MAURETANIA. This time the LLOYD stuck to the old technology far to long ... But never the less, the KRONPRINZESSIN hold her market share, with over the top service and a food quality and variety, that only the French could match.
Norddeutscher Lloyd
KRONPRINZESSIN CECILIE entering New York - own collection

And while WHITE STAR was planing its behemoth´s of OLYMPIC class, with the back up money of J.P. MORGAN, HAPAG instead was thinking `biggest´. Albert Ballin, never a friend of the expensive BLUE RIBAND race, went into the luxury - the real luxury on board. The IMPERATOR class vessels did show public rooms of never before known grandeur. Since then salons with 5m high cielings had never been realized. Except for the first class dining rooms of the KAISER class liners with their domes in the center. And on board VATERLAND and BISMARCK a totally new room concept/lay out was realised. Parted funnel uptakes made it possible creating a new open floating room lay out. A first in the list of blue prints for todays cruise vessels.
Hapag
IMPERATOR of HAPAG, later BERENGARIA - colouring courtsey STEVE WALKER
Albert Ballin had a more moderate name in mind when the IMPERATOR was planed: EUROPA, but his friend and mentor pressed on the empirial name ...
HAPAG
AUGUSTA VICTORIA of HAMBURG AMERIKANISCHE PAKETFAHRT AKTIENGESELLSCHAFT - own collection
The wrong name spelling of the Empress AUGUSTE VICTORIA can´t any longer be cleared, when later rebuilt she got the correct spelling ... With AUGUSTA VICTORIA Albert Ballin inaugurated the modern cruise. She had double screw propulsion, and was a real novelty when contracted in 1887. She was the first major German built liner ever at Stettiner Maschinenbau AG Vulcan

Albert Ballins way into the `floating hotels´ started with the AUGUSTA VICTORIA class liners, which became internationally known as the most luxurious Transatlantic liners of their day, as for their offered food&beverage and outstanding service, as for their oppulent outfitting - salons and cabins. MarkTwain for instance, preffered the COLUMBIA of HAPAG, as well the LLOYD, because of their ordinary service and food, and left no pleasant word for CUNARD. He later wrote about his experiences in `A Tramp Abroad´ (free PDF, after signing in). In June 1892 Twain quoted about his voyage on board HAVEL of NORDDEUTSCHER LLOYD: "This ist the delightfulest ship I ever saw. If I were going to write a book I think I would take a room in the HAVEL and ferry back and forth till the book was finished." These German vessels, back then, had only been rivaled in service and food quality by the COMPAGNIE GÉNÉRALE TRANSATLANTIQUE liners LA BOURGOGNE - LA  BRETAGNE - LE CHAMPAGNE - LA  GASCOGNE, and the NORDDEUTSCHER LLOYD FLÜSSE (River) class vessels. These were the driving competitors on the continent. Quite unregarded by CUNARD and the other British lines in their rivalry ...
CUNARD
rms LUSITANIA, shown here on its arrival to New York City in 1907, was one of the ships which launched the modern era of leisure travel - own collection

Despite, between 1850 and 1900, three British passenger lines - CUNARD, INMAN and WHITE STAR - dominated transatlantic travel.

Dissatisfied with the dominance of British companies in the transatlantic mail packet trade, the US Congress decided to begin a state-subsidized service of their own in 1845. The United States Postmaster General Office invited tenders from US-based shipping companies for a service from New York City to ports in Northern Europe. Four companies, including a group led by Collins, submitted their proposals. A five-year tender of carrying mail from New York to Bremen was eventually awarded to the OCEAN STEAM NAVIGATION COMPANY, led by Edward Mills, which began service in 1846. The company seized operations because of economic problems. But as a result Bremen´s Konsul Meier was able founding years later, in 1857, the NORDDEUTSCHER LLOYD.



ss BREMEN of 1857, the first vessel for the new established NORDDEUTSCHER LLOYD - own collection

In 1849, the US Postmaster General Office invited companies to submit bids for a ten-year federal government-subsidized mail service contract between New York and Liverpool, in direct competition with CUNARD, which had opened a similar service in 1848. Collins submitted his ambitious plan to operate a weekly service on the route with five ships superior to those of CUNARD in every way. Collins' proposal convinced the authorities and the tender was awarded to his NEW YORK and LIVERPOOL UNITED STATES STEAMSHIP COMPANY, commonly known as the COLLINS LINE. Collins hired the young George Steers, who later designed the famous yacht AMERICA, to design his new ships. Named ATLANTIC, ARCTIC, BALTIC and PACIFIC, the new ships were superior to those of Cunard Line in many ways: at nearly 3,000 tons, they were twice as large as CUNARD's largest ships; at their maximum speed of 12 knots, faster; and they included many new innovations such as steam-heating, running water and a ventilation system in all accommodations. Other features included bathing cabins, a hairdressing salon and separate lounges for men and women. And to top this, the food was praized as even better than in restaurants ashore.
Collins Line
ss BALTIC of COLLINS LINE, she outmatshed CUNARD´s mail paket steamers in seize, speed and comfort - Source: Wikipedia

CUNARD scared of COLLINS LINE and their ships´ competition, for the first time improved his food provision for the passengers. As long as COLLINS LINE sailed across the the Atlantic, mashed potatoes as the culinary highlight had gone ...

Collins´and Cunard´s ships had but one in common, they had to be built of wood, as the mail contracts, controlled by the respective navy´s, restricted the companies to this material. For the COLLINS LINE in the end the desater and one cornerstone to its bancrupcy, after two ship losses - ARCTIC and PACIFIC. Despite Collins ordered a new vessel, bigger and faster than his first - ADRIATIC.
Subsidies
Within two years of its initial oceanic voyage, the COLLINS LINE was in financial trouble. The annual federal subsidy of $385,000, which its organizers and major investors first believed was sufficient to assure profitability, appeared seriously inadequate. Collins and his backers, in viewing the profitable and expanding operations of their transatlantic competitor, CUNARD LINE, believed there was both need and justification for a substantial increase in the subsidy, especially in light of additional support CUNARD was receiving. CUNARD's annual subsidy had been considerably more than doubled-from £55,000 ($275,000) to £145,000 ($725,000) between 1839 and 1846 - by 1852 it had been increased to £173,340 ($866,700). To make matters worse, by 1852 CUNARD was offering at least twice as many sailings to North America as COLLINS LINE. This was especially the case during the unprofitable winter season when the Collins Line ran only one steamer per month across the Atlantic, while Cunard - now operating from New York as well as Boston - maintained a weekly schedule by providing alternate bi-weekly services between both New York and Boston and its British terminus at Liverpool.

As a consequence, in early January 1852, the COLLINS LINE, with the support of both the Postmaster-General Nathan K. Hall and the Secretary of the Navy William Alexander Graham, petitioned Congress for a major increase in subsidy. Notwithstanding the popularity of its huge, fast and luxurious vessels, COLLINS LINE had been losing money steadily. Shareholders had not received a cent in dividends and the stock was selling far below its initial offering price. And now the US government was asking the line to increase the frequency of its winter sailings simply to match the current CUNARD schedule between New York and Liverpool. In those circumstances, Edward Collins maintained, the subsidy would have to be more than doubled just to break even. He therefore sought an increase to $858,000 per year.

Discussion of the subsidy persisted until a compromise was hammered out, under which Congress after December 1854 would be free to terminate the increase upon giving Collins six months' notice.
Source: Wikipedia


COLLINS LINE

ss ADRIATIC of COLLINS LINE, she equally as BALTIC and sister vessels outmatshed CUNARD´s mail paket steamers in seize, speed and comfort - Source: Wikipedia

In these pictures of above BALTIC and ADRIATIC the enlarged deck houses on the weather deck can be seen

The ADRIATIC was launched on April 7, 1856. She was 108 m (355 feet) long and was 3,670 tons, with a maximum speed of 13 knots (24 km/h; 15 mph). She was intended to begin service in November, but due to technical problems, she did not run her sea trials until 1857. In August 1857, shortly before the onset of a brief but severe depression, which started as a the railway Stock Exchange crash. This depression increased then too the tensions between the Southern, later Confederate States and and the Northern States, the Union. The coming Civil War did show its nasty shadows already. Congress finally gave the required six-month notice of a subsidy reduction to the pre-1852 amount of $385,000 yearly for only twenty trips. By the next February, COLLINS LINE had suspended operations, and on 1 April 1858, in the midst of bankruptcy proceedings, its remaining vessels were sold at auction. The ADRIATIC only made one voyage for COLLINS LINE under these circumstances. The ATLANTIC made a sailing in December 1857 and BALTIC made one in January 1858, but in February the planned sailing of the ATLANTIC was cancelled and the company was wound up. The ADRIATIC, in the service of her new owners, made a crossing from Galway to Newfoundland in only 5 days 19¾ hours. The collapse of the COLLINS LINE left CUNARD with very little opposition in the Atlantic, as the GREAT WESTERN STEAMSHIP COMPANY had already ceased trading. 



Cutaway and cross sections of rms PERSIA - copy, own collection

Having succeded with luck and fortune, CUNARD sailed further on in the old pre COLLINS´ standards. But not too far away, new competion rose, and unfortunately in its homeland ... INMAN, GUION LINE and WHITE STAR.

In 1848, John Stanton Williams (1810-1876) and Stephen Barker Guion (1820-1885) formed in New York the company Williams and Guion to operate the Black Star Line of sailing packets on the Liverpool-Queenstown-New York route. In 1852, Guion relocated to Liverpool as the firm's agent while Williams remained in New York. The next year, Guion's older brother, William H. Guion joined the firm's New York office. The BLACK STAR LINE concentrated on the steerage trade and ultimately owned 18 sailing ships. BLACK STAR LINE was shut down in 1863 because of the success of iron-screw liners in attracting steerage passengers and the danger of Confederate commerce raiders during the Civil War. Stephen Guion, by now a naturalized British citizen, contracted with the CUNARD LINE and the NATIONAL LINE to provide steerage passengers.

In 1866, Stephen Guion incorporated the LIVERPOOL and GREAT WESTERN STEAMSHIP COMPANY in Great Britain to operate a quartet of 2,900 GRT liners for a weekly service to New York. Although 52% of the capital came from the Williams and Guion partnership, the GUION LINE was formed as a British company because American law now only allowed U.S.-built ships (Jones Act - a protectionistic law, signed to protect US American shipping and shipbuilding created in the land of free trade ...) to be registered in the U.S., and American shipyards were incapable at that time of building the iron-hulled screw steamers required to compete on this route. Guion took advantage of an 1846 legal decision that considered a British corporation as a British citizen even if its shareholders were largely foreigners.
By 1870, the GUION LINE ranked third in the delivery of immigrants to New York, with 27,054 steerage passengers, but only 1,115 first class. The line's eight ships were known as good sea-boats and had a reputation for innovative engineering. GUION LINE 's WISCONSIN and WYOMING were the first liners on the Atlantic built with compound engines. Unfortunately, GUION LINE's ships also had a reputation for being slow. In 1873, the New York Times urged the U.S. Post Office to contract with another line because of the long passage times of GUION LINE´s ships.


Guion Line

ss ARIZONA of GUION LINE, a game changer in luxury and comfort - Source: Wikipedia

GUION LINE´s 16-knot ARIZONA took the eastbound record, but not the BLUE RIBAND (i.e. the westbound record). ARIZONA also won considerable publicity when on an early voyage she hit an iceberg head-on, telescoping 25 feet of her bow. She returned to St. John's, where a temporary wooden bow was fitted until permanent repairs were made in Scotland. Guion advertised this incident as proof of the ship's strength. This and PERSIA´s collision with an iceberg did lead the public to believe ARIZONA offered a novelty on the NORTH ATLANTIC - up to her construction, each vessel cramed its passengers into the hull. As of the vast machinery space, there was no other way to accomodate passengers than in a superstructure, which reached out of the hull.


Norddeutscher Lloyd

ss ELBE, one of the earlier FLÜSSE Class vessels, painting by Walter Zeeden - copy, own collection

While homebound ELBE was rammed by the British steamer CRATHIE and sank with hundreds of losses.

Some US American steamships as the CENTRAL AMERICA, offered a long deck house on top of the weather deck, but ARIZONA instead offered a greater luxury and an airy promenade, where passengers had not been disturbed by ship technique, such as ropes, etc.

ARIZONA was then the blue print for the NORDDEUTSCHER LLOYD FLÜSSE (River) class vessels, a series of 11 ships - each bigger and more powerful than its previous near sister. In France, TRANSAT (Cie. G´n. TRANSATLANTIQUE) ordered LA BOURGOGNE - LA  BRETAGNE - LE CHAMPAGNE - LA  GASCOGNE.


TRANSAT CGT

LA BOURGOGNE one of the FRENCH LINE (TRANSAT / CGT ) quartet, he did sink, as ELBE, above, after a collision with tremendous loss of life - colouring courtsey Daryl LeBlanc

Toward the end of the century, as increasing numbers of emigrants sought passage to the US and a growing class of `Gilded Age travellers´ demanded speed AND luxury, corporate rivalry intensified. Pressure from other European lines forced the British companies to add amenities like swimming pools and restaurants.

Not unlike today's rivalries between, let´s say, aircraft manufacturers like Airbus and Boeing, each raced to make its ocean liners the largest, fastest and most opulent. In the process, they lay the seed for the modern age of leisure cruising - and developed innovations and technologies that continue to be used on cruise ships today.


Inman Line ss CITY OF GLASGOW of 1850, the first INMAN liner, and the first British steamship without paddle wheels - Source: Wikipedia

In the mid-19th Century, there were two main players. INMAN’s inaugural steamship, launched in 1850, made it the first major British line to replace traditional side-mounted paddlewheels with a screw propeller - an apparatus with fixed blades turning on a central axis. With the added speed and fuel efficiency this brought, plus a sleek iron hull that was more durable than wood, INMAN established itself as an innovative company unafraid to try new technology for faster crossings.

The five-year shipping depression beginning in 1873, following the Vienna Stock Exchange crash, changed the character of the GUION LINE. By 1875, the fleet was reduced to the four newest ships. The directors decided that they needed record breakers to change the company's image and ordered two 17 knot steamers, MONTANA and DAKOTA, to win the BLUE RIBAND. However, both ships proved to be major failures and only achieved 11.5 knots in service. In 1877, DAKOTA became a total loss after stranding off Anglesey, and in 1880 MONTANA was lost after she also stranded only a few miles away from her sister. GUION LINE purchased CUNARD's ten year old ABYSSINIA to take her place in the schedule.

William Pearce, the controlling partner of the JOHN ELDER SHIPYARD, was convinced that a crack steamer that carried only passengers and light freight only could be profitable because such a vessel would attract more passengers and spend less time in port. He proposed a ship that crammed the most powerful machinery possible into the hull, sacrificing everything to speed. When CUNARD rejected his proposal, Pearce offered his idea to GUION LINE at a bargain price of £140,000 at a time when express liners typically cost £200,000. He also agreed to share the initial costs. Financially stressed after a series of shipwrecks, Guion was pleased with the arrangement. Stephen Guion personally owned the new vessel.
Not mentioned in the article, but Spain had its Transatlantic vessels too, here depicting ss COLÓN, ex ALFONSO XIII, ex OCEANA, ex SCOTT, of Compañía Transatlántica Española (CTE) in Port Said - Source: Wikipedia



INMAN’s main rival, CUNARD, focused on safety instead. “The CUNARD way was to let competitors introduce new-fangled technology and let them deal with the setbacks,” says Michael Gallagher, CUNARD’s company historian. “Once that technology had proved itself, only then would CUNARD consider using it.


INMAN LINE

ss CITY OF NEW YORK of INMAN LINE - Source: Wikipedia

But CUNARD risked being left behind both by INMAN and by a new rival which burst onto the scene in 1870 - the WHITE STAR LINE´s splashy debut included five huge ocean liners, dubbed `floating hotels´. Their flagship, rms OCEANIC , launched in 1871 and had efficient compound engines that burned just 58 tonnes of coal per day, compared with 110 tonnes consumed by INMAN’s ships. That gave WHITE STAR the budget to invest in comfort.

WHITE STAR LINE

ss OCEANIC of WHITE STAR LINE, she and her siter vessels (ATLANTIC, BALTIC, REPUBLIC and slightly larger CELTIC and ADRIATIC) set benchmarks in safety and comfort, artist William Lionel Wyllie - Source: Wikipedia (original seize)
The contrast with CUNARD was stark. “Where OCEANIC  had bathtubs, CUNARD offered a basin; where OCEANIC  had central heating, CUNARD offered stoves; and where OCEANIC  had lavatories, CUNARD managed with chamber pots,” says Michael Gallagher. Architects for OCEANIC  also moved first-class cabins to mid-ship for less rocking on the waves.
In the 1880s and 1890s, each of White Star’s new ships captured the BLUE RIBAND, an unofficial accolade which recognises the passenger liner able to make the fastest average speed on a westbound Atlantic crossing. In answer, INMAN built SS City of New York and SS City of Paris. The City of Paris won the BLUE RIBAND several times thanks to its expensive but fuel-efficient triple-expansion engines and twin screw propellers. The innovation was a first for an ocean liner, and meant that if one propeller broke, the other could compensate - finally ending the need for auxiliary sails. This suddenly freed up a lot more space on deck that would later be put to good use by providing luxury facilities for their passengers.
INMAN Barrow Ship Building Company
ss City of Rome was an INMAN liner, built by the Barrow Ship Building Company to be the largest and fastest liner on the North Atlantic rout, but turned out to be a failiure.
INMAN LINE
In 1888, INMAN introduced ships, CITY OF NEW YORK and CITY OF PARIS, with double screws, as a year later the 1887 contracted German AUGUSTA VICTORIA, which no longer required auxiliary sails, giving ocean liners a look more of what we know as a liner ... painting by Antonio Nicolo Gasparo Jacobsen - Source: Wikipedia (original Seize)
CUNARD, meanwhile, ventured into the new world of telecommunications by installing the first Marconi wireless stations, which allowed radio operators to transmit messages at sea, on its sister ships rms LUCANIA and rms CAMPANIA. First-class passengers could even book European hotels by wireless before reaching port.


CUNARD

rms CAMPANIA of CUNARD - courtsey coloured by Daryl LeBlanc

Connectivity was just as important to passengers in the past as it is today,” says William Roka, historian and public programmes manager at South Street Seaport Museum in New York City.

In 1897, Germany entered the fray. Shipping company NORDDEUTSCHER LLOYD unveiled its colossal KAISER WILHELM DER GROSSE - which shocked its rivals and the British public by taking the BLUE RIBAND from Britain after 52 years. UK saw themselves as beaten in their own domain: the sea ... Another German liner, AMERIKA, wowed its well-heeled guests by introducing the first à la carte restaurant at sea: the Ritz-Carlton, brainchild of Paris hotelier Cesar Ritz and renowned chef Auguste Escoffier. It allowed guests to order meals at their leisure and dine with their friends rather than attend rigidly scheduled seatings - a forerunner of the kind of freestyle dining seen on today’s cruise ships.

Norddeutscher Lloyd
ss KAISER WILHELM DER GROSSE, with a shock for the British public, he started the German decade on the North Atlantic - Source: Wikipedia
The freestyle dining seen on today’s cruise ships dates back to 1905 (Credit: Alamy)
To complicate matters, American banking tycoon JP Morgan was buying up smaller companies to create a US-based shipping-and-railroad monopoly. In 1901, WHITE STAR became his biggest acquisition. INMAN, too, now was US-owned, having been bought by an American company in 1893. Suddenly, the battles weren’t only in the boardrooms: building the world’s top ocean liners was now a point of national pride.


CUNARD

rms CARMANIA CUNARD´s first turbine liner - own collection

With the help of a £2.6 million government loan (equivalent to more than £261 million today), Britain’s CUNARD LINE launched the massive twins rms LUSITANIA and rms MAURETANIA. Both had the first steam turbine engines of any superliner. CUNARD was not well with this choice, but the asmirality insited on turbines, resulting on their experiences with their turbine driven cruisers. they made an attempt and constructed rms CARMANIA, 1905, with turbines and sister ship CARONIA with compound steam engines. The first merchant turbine steamer was 1901 the excursion vessel ts KING EDWARD. As EDWARD VII was the first major liner ever, to be outfitted and powered with turbines. To reach its sustained speed of 25 knots (46.25 km/h), LUSITANIA had “68 additional furnaces, six more boilers, 52,000 sq ft of heating surface, and an increase of 30,000 horsepower,” reported the New York Times. “If turbines had not been employed, at least three 20,000-horsepower engines would have been necessary.

White Star Line

Old Reliable, rms OLYMPIC was nicknamed during WWI, she was the half hearted answer, regarding machine technology to the new propulsion system of steam turbines
WHITE STAR fought back with OLYMPIC, TITANIC and (HMHS) BRITANNIC. Like the LUSITANIA and MAURETANIA, WHITE STAR’s trio would feature double hulls and watertight bulkheads. With standard reciprocating engines, with exhaust turbines for the middle shaft and propeller, they were slower than the CUNARDers, but surpassed them in size and extravagance. The OLYMPIC and another WHITE STAR liner, the ADRIATIC, even debuted the first indoor swimming pools at sea. A first-class passenger “may indulge in Turkish and electric baths, take recreation in the gymnasium or [with] a squash racket or divert himself in the swimming pond,” marvelled one newspaper. But when it came to the IMPERATOR class vessels, MEWES outclassed them all - their public indoor pools hadn´t been just steel ponds somewhere in the bottom of the ship, but real, two deck high, bathing temples in "pompeian style".
Albert Ballin
ss AMERIKA of HAPAG, was Albert Ballin´s answer to the race horses on the North Atlantic, she had the first extra charged luxury restaurant of RITZ-CARLTON on board - Source: Wikipedia (original seize)

The OLYMPIC class liners should outspace the CUNARDers in luxuries offered to the guests on board, primarily for first class passengers, but the trio did not reach the benchmark of even the German KAISER class fourstakers, the AMERIKA, the KAISERIN AUGUSTE VICTORIA of HAPAG or the GEORGE WASHINGTON of NORDDEUTSCHER LLOYD, nor the luxuries of FRANCE, 1912 ... but they offered an unheard service for the third class or steerage passengers - no more dormitories, but cabins, with nightstands and washing basins, and a max of eight beds only. Other cabins offered four or even two beds. And times, when these passengers had to cook their meals by themselves, had gone too - three meals per day, eatable and filling, served in a dining room, that was used too as a salon - as on the first steamers even for first class passengers.
Cie Gén Transatlantique
The floating Versailles, ss FRANCE of CGT, inaugurated 1912 - courtsey coloured by Daryl LeBLanc
Other steerage passengers still travelled in nothing more than vast dormitories, that could be easily changed on the homeward run into freight rooms ... Here and only here was the OLYMPIC trio above all in luxury.
“It was fun for the first-class passengers to send postcards back home saying, ‘Writing to you from the deck of the world’s biggest ship, wish you were here,’” says historian William H. Miller Jr. And this was for all three classes.
Another thing occured more and more since the 1890s - matchmaking, or `trouver la femme´, or `Mr. Right´. Some society ladies took their daughters on Transatlantic "pleasure trips" only to find the right man to marry. Some families send their sons on `Grand Tour´ on either side of the pond, to get the right girl as spoose. And for the ship setters of these days it was a must to be seen on the most luxurious, or fastest vessel on the Atlantic.
The more secure seatravel became the more passengers went for holidays to Europe and vice versa. It was the upper class that took these pleasure tripps, no longer for business only they boarded ships.
As a consequence of, Albert Ballin sent his AUGUSTA VICTORIA instead into lay up for the rough winter month´, when less traffic was, into the Mediterranean for a Society Voyage (Geselschaftsreise). The tripp was a tremendous success for HAPAG and Alber Ballin, who organized the tripp and was himself the Cruise Director on board. The modern cruise idea was born! The AUGUSTA VICTORIA was a liner and not quite suitable as a cruise vessel, but the mere of 300 passengers enjoyed the voyage on board and ashore.
HAPAG Albert Ballin
ss PRINZESSIN VICTORIA LUISE, inaugurated 1900 as the world first purpose built cruise vessel - coloured courtsey by Daryl LeBlanc
As natural conclusion Alber Ballin ordered at BLOHM&VOSS the first ever pupose bilt cruise vessel - PRINCESS VICTORIA LUISE.
The ever arrogant merchand men and shipowner of Hamburg reculed him for this vessel, but had to learn the better, as they realized, the vessel was not his new peivat yacht, but a revenue generating new type of vessel.
1906 she sank off Jamaika, her did captain did shoot himslef as he fealt disgraced by the accident. The rock he was hitting was uncharted ... And in need of a luxurious cruise vessel, Albert Ballin took DEUTSCHLAND, the "Cocktail Shaker", a near sister of KAISER WILHELM DER GROSSE, out of sevice and did rebuild her into the new top luxury cruise vessel VICTORIA LUISE for a max of 600 guests on board, which did not lack any comfort they knew or could imagine.
ss VICTORIA LUISE, with reduced power and rebuilt for pure luxury, the former Cocktail Shaker, cruised with a max of 600 guest,s on board in ultra luxury, on the seven seas - copy from a postcard, own colletion
Hapag Cunard
First introduced on German ocean liners more than 100 years ago, gymnasiums - shown here on CUNARD’s BERENGARIA, ex IMPERATOR around 1930, today a must on each cruise ship, back in time a chique and unique novelty - own collection
History changed course when TITANIC hit an iceberg on 14 April 1912 and sank on her first transatlantic voyage. As a result of the tragedy, safety regulations were updated to require lifeboat berths for every passenger and 24-hour radio surveillance (SOLAS rules which are still in place).
But there were more challenges to come. World War One broke out in 1914 and European governments requisitioned liners for war service, as raiders, auxilliary cruisers, hospital ships and troop transports. Each government seeing the outcoming of WWI, but believing a short war would "clear the atmosphere". The British Asmirality put a seablockaded against Germany and it Allies, and Germany declared the sea around the British Isles into a war zone as an answer ... Then a German submarine torpedoed LUSITANIA off the coast of Ireland on 7 May 1915, killing more than a thousand of those on board. This was a major desaster for Germany´s reputation till today, as on the British isles too many still think of it as a war crime done by the Huns ... Action is causing Reaction.
"Truth is the first victim in war," said nobody else than Churchill, the then responsible in the British Admirality.
Despite a post-war liner-building boom, US isolationist anti-immigration laws reduced the number of transatlantic emigrants - the liners’ bread and butter revenue, despite the high priced first class passengers - in the 1920s. It is a wide spread fairy tale, that steerage passenger financed the first class luxuries, or even the construction of the vessel, or that speed was a neccessaty for these emigrants, in the contrary: the revenue of the thirs class on board TITANIC matched not even a quarter of the revenues first class passengers created for WHITE STAR.
Ships only made money when there were passengers aboard,” says David Perry, a maritime historian. “The companies needed to do something to stay afloat, so they created the tourist class.” But there was too the "new breed of guests", the becoming richer middle class, in the Americas. these guests which wanted to recall for themselves the travel experiences, at a lower and affordable price, that the upper class members had pre WWI and after. The European lines did react very quick on the game change in the US.
As a consequence lines copied the cruise model of HAPAG, added their own spice in and offered cruises in the low seasons. CUNARD sent the MAURETANIA to the tropics as the first of its liners catering to the new class of passengers.
CUNARD modernised the aging MAURETANIA to burn oil instead of coal (most liners were converted to burn oil after WWI), painted its dark hull white, when used for cruises, to reflect the sunlight and sent her to the tropics catering to the new class of passengers: US vacationers and Europeans who wanted a holiday at sea, replete with the nostalgic glamour of yesteryear. “Cruising offered a way for steamship companies to keep using their older transatlantic vessels and make additional revenue,” says Roka.
Hapag
 ss RELIANCE pre rebuilding in Norway during a cruise - own collection
Some liners even stayed in the cruise business, as  RESOLUTE and RELIANCE of HAPAG, which became famous for their luxurious world circumnavigations. These two pre WWI constructions for the South America / Rio de La Plata run built vessels had been perfect for the warmer climes, they were send to for cruising.
Cunard cruises
CUNARD modernised the MAURETANIA and gave it a white hull, as shown in this 1930s photography - own collection
With US loans, and the German reparation payments, creating a money circle, the economies prospered in Europe and the over all successor USA. The vast amount of money that was floating in the sytem, was spend to gamble at the Stock Exchange, especially in the US. The USA credited Germany´s reparation payments to the winning Allies, with which these on the other hand payed the depts in the USA ... And in October 1929 the bubble imploded, like the Vienna Stock Exchange Crash of 1873, or the Tulip Crash in the Netherlands, which bancrupted not only Rembrandt, but the Netherlands. It has taken 70 years of recovering for the Netherlands back then. The Repulican administration withdrew all loans from Germany, which immediately collapsed, but too form the former allies in WWI. Everything stoped immediately. Great Britain got finally its Great Depression, lost its gold standard and tumbled in economic decline, while France was hit as the last. But the first victim was the German economy. This resulted in the uprise of populist Hitler and his NSDAP, accompanied by the destroying peace treaty of Versailles 1919. And Germany despite prospering after the Reichsmark reformation in 1924, which stopped the enormous inflation, could not build up any resources ...
rms QUEEN MARY sailing into the sunset - coloured courtsey Daryl LeBlanc
The Depression and the UK government forced a struggling CUNARD and WHITE STAR to merge, the new CUNARD-WHITE STAR to build the immense rms QUEEN MARY and rms QUEEN ELIZABETH with goverment subsidies. To compete with German, American and French liners, especially NORMANDIE. Le NORMANDIE was payed by the French social government and had to creat revenues for its maintenance and running costs. Which `le Vaisseau de Lunière´ did. In UK, designers ratcheted up the creature comforts, like partly air-conditioning and private bathrooms in nearly all stateroom. 
CGT FRENCH LINE
Le NORMANDIE on counter course to CHAMPLAIN, mid Atlantic, after 1936 rebuilding. Le NORMANDIE was a shock for CUNARD and caused major changes in the plans for QUEEN MARY - CGT promotion postcard, own collection
Italia Spa
tn CONTE DI SAVOIA one of the most elegant liners in the 1930s and beside fleetmate tn REX the star on the Lido Route - coloured courtsey by Steve Walker 

The Italian state finaced liners CONTE DI SAVOIA and REX featured the first outdoor swimming pools on the North Atlantic “with real sand around them to make it look beachy - completely over the top,” Perry says. The first liner ever to offer an fixed outdoor pool was the CAP POLONIO of HAMBURG SÜD. By 1957, more people crossed the Atlantic by ship than ever before.
But by the following year, 1958, jet passengers outnumbered them.
“CUNARD said flying was a fad,” Miller says. “But if, like the company slogan said, ‘Getting there is half the fun’, then getting there faster was a lot more fun.”
transoceanic transport
A De Haviland COMET, the dramatic game changer in transocean traffic ... Despite all liner companies´ best efforts, by the late 1950s more people were flying than taking ships to their destinations- own collection
Air travel and high operating costs doomed most transatlantic liners by the 1970s - only CUNARD’s  QUEEN MARY 2 makes regular transatlantic crossings now. This 160,000 GT monster of the seas is a cruise vessel in liner disguise ... and not a liner, even if she has got the right to bear "rms" when being adressed.
Even so, cruising itself grew more popular over the ensuing decades. And not only does the idea of leisure cruising stem from these early days of competition, but so do many of the specific features of today’s massive ships.
The fitness rooms had been a first on board the HAPAG and LLOYD Transatlantic liners, as the guests "got fat" from the cuisine on board ... There must be something else on ships ... I heard calories are imediately on board of any ship, just when all cabins are installed and and these nasty little creatures, unevictable, sew the clothing smaller you put in the wardrobe ... And as today, back in the olden days, the cook, the maitre, such as, only to name one - Magrain, was the most important person on board, feeding passengers into happiness and blissfull delight, especially on French and German liners.
Movable constructions holding water on outer decks, changed into indoor basins and then on the most luxurious liners into bathing temples, and went on the Lido Route again outdoors.
BREMEN and EUROPA featured a Kegelbahn, the German equivalent to the US bowling lanes.
Billard tables appeared on early liners, as these very early liners too had first electric light, while ashore oil and gaslamps or even candles did light the rooms in the evening and night. LA NORMANDIE of Cie. Gén. TRANSATLANTIQUE was the first liner wih all over electricity.
Waterclosets, a longtime luxury ashore, became long pre WWI a standard even in steerage.
Today’s vessels still feature oil-burning engines, though the power and propulsion systems are much more sophisticated. But with burning heavy fuel, instead of low sulphor diesel, which is far more expensive, these are counterproductive for the enviroment. Yesterday all liners had been showing which more than enough smoke coming out of their funnels to show their might and power - today a not well taken symbol for the carbon footprint we are creating. Modern perks like barbershops and beauty salons, freestyle dining, the pools and libraries all were introduced on the original “floating palaces”. Even internet communication has its roots in the Marconi wireless rooms aboard the great ocean liners. And with the help of inventious Heddy Lamar we have the the celluar phone technique, based on her invention for securing US torpedos to their targets.
But the most important similarity may be the most basic.
The feeling of the deck under your feet is the same,” says Perry. “That’s the transformative power of a voyage at sea.
A wonderful compendium to see the grest liners, that are core of todays cruise vessels is - Liner scale drawings - The story of a long journey to LINERS

 














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