Deluxe - Admiralty Arch Appoints and Welcomes Waldorf Astoria to London

The opening of Admiralty Arch WALDORF ASTORIA is due to make a significant impact on the London Luxury Hotel Market

WALDORF ASTORIA HOTELS & RESORTS, formerly THE WALDORF-ASTORIA COLLECTION, is a HILTON WORLDWIDE luxury hotel and resort brand. It is positioned as the flagship brand within HILTON´s portfolio, being used on hotels which offer the highest standards of facilities and service.

press release by WALDORF ASTORIA HOTELS & RESORTS

editing by Earl of Cruise

LONDON - WALDORF ASTORIA HOTELS & RESORTS has been appointed by PRIME INVESTORS CAPITAL Ltd to operate the luxury hotel within one of the capital's best-known and most prestigious monuments. Admiralty Arch WALDORF ASTORIA, London will open in 2022, following an extensive on-going refurbishment programme which will restore and protect the iconic landmark's architectural and historical features.

Admiralty Arch was commissioned by King Edward VII in memory of Queen Victoria, and was designed by Sir Aston Webb, who was also responsible for The Mall and main facade at Buckingham Palace.

Credit: © Waldorf Astoria Hotels & Resorts

Admirality Arch

Admiralty Arch was commissioned by King Edward VII in memory of Queen Victoria, and was designed by Sir Aston Webb, who was also responsible for The Mall and main facade at Buckingham Palace. In addition to housing the official residences of the First Sea Lords, Admiralty Arch has served as a centre for clandestine wartime intelligence efforts, a Royal Navy outpost, and latterly as a centre for the UK Government's Cabinet Office. Following a rigorous and thorough official tender process Prime Investors Capital Ltd outbid 28 institutional bidders from all over the world in order to acquire the 250-year lease of the property in 2015.

Since construction of the building was completed in 1910, Admiralty Arch has hosted leading figures of state and society, from Sir Winston Churchill - whose office was based within the arch when he was First Sea Lord of the Admiralty - to author of the James Bond spy novels Ian Fleming. Situated in one of London's most prestigious addresses, Admiralty Arch offers unmatched views down The Mall to Buckingham Palace, and commanding vistas across Trafalgar Square and Nelson's Column.

Admirality Arch investor

Rafael Serrano, Chief Executive Officer, Prime Investors Capital Ltd said: "Since 2015 when we acquired Admiralty Arch from the British Government, we have made many decisions that will impact not only the future of the building and the local area, but also the profile of the very heart of London. We have appointed a team of talented experts with the experience and knowledge to capture the spirit of this magnificent building. We have created a detailed plan to transform Admiralty Arch into an extraordinary Hotel, Residences and Private Members Club. And one of the most important decisions we have made is to select and appoint the operator to whom we will entrust the management and running of this hotel. Further to interest and discussions with 12 top luxury hotel brands, we are delighted to announce the creation of Admiralty Arch Waldorf Astoria, London. The Management of PRIME INVESTORS CAPITAL Ltd and WALDORF ASTORIA hold many things in common: a commitment to enhance the heritage of this remarkable, elegant building; a determination to preserve its sense of place; and the experience needed to provide superb hospitality to discerning guests from London and around the world. As the proud owners of Admiralty Arch, we have every confidence that, together with WALDORF ASTORIA, we will ensure that this London landmark enters the next chapter of its life in safe hands and maintains its iconic standing in the capital."

WALDORF ASTORIA operator of Admiralita Arch Hotel

Christopher J. Nassetta, President & Chief Executive Officer, HILTON said: "This agreement marries the timeless elegance of WALDORF ASTORIA with the historic grandeur of one of London's great monuments. Projects of this calibre are rare, and Admiralty Arch WALDORF ASTORIA will provide a truly unforgettable hospitality experience when it opens to guests. WALDORF ASTORIA has a legacy of protecting and enhancing historical buildings, from our flagship hotel in New York, which is currently undergoing a comprehensive refurbishment to protect the art deco building for future generations, to this incredible property in London. This partnership brings our iconic luxury brand to London's finest address, and we're proud to partner with PRIME INVESTORS CAPITAL Ltd to introduce WALDORF ASTORIA to London."

Admiralty Arch WALDORF ASTORIA will include 96 spacious and luxurious hotel rooms and suites, and three world class restaurants. Plans include a rooftop bar with sweeping views across London's skyline, private meetings and event spaces, as well as a state of the art spa. Luxury private residences and an exclusive Private Members Club and other exclusive Food and Beverage components will join the hotel within Admiralty Arch.

Councillor Robert Davis MBE DL, Deputy Leader and Cabinet Member for Business, Culture and Heritage, Westminster City Council said: "I have worked with PRIME INVESTORS CAPITAL Ltd for a number of years. First on the creation of the BVLGARI HOTEL in Knightsbridge and more recently on their extensive plans to restore and refurbish Admiralty Arch into a luxury hotel. This extraordinary project is going to make a huge impact on Central London by opening up to the public an iconic building standing at the end of The Mall and adjacent to Trafalgar Square. The outstanding team that PRIME INVESTORS CAPITAL Ltd has assembled - together with a variety of expert advisers - make me confident that PRIME INVESTORS CAPITAL Ltd has shown the commitment and the vision to ensure that this project will be an enormous success. The hotel will be an important addition to the City of Westminster as well as to London as a whole - at a time when tourism and travel is so important for our country."

What impact Brexit will have, and if there is a deal in time, hopefully! with the EU - deadline March 31st, 2019 is the big uncertainty for British economy as tourism. Anything, especially in the luxury branch of tourism will be a good thing - as the luxury travellers are not that effected by Brexit results as the mass market.

Earl of Cruise

The team - Michael Blair, David Mlinaric and Andrew Damonte

Work is already underway to sensitively restore the building's original features, and an internationally celebrated design team is in place, led by Michael Blair and David Mlinaric. Michael Blair's work includes the restoration and extension of THE RITZ, THE CONNAUGHT and CLARIDGE´s hotels. David Mlinaric's body of work includes The Royal Opera House, The Victoria & Albert Museum, The National Gallery and the British Residences in London and Paris.

Historical interiors expert Andrew Damonte completes the design team. Andrew Damonte has worked alongside David Mlinaric on the restoration of Dumfries House in Scotland for HRH The Prince of Wales.

Admiralty Arch WALDORF ASTORIA, London joins 26 WALDORF ASTORIA HOTELS & RESORTS in the world's most sought after destinations.

Comments

HISTORY - Traveling with airliner LZ 129 HINDENBURG was the most luxurious airtravel

The real airliner LZ 129 HINDENBURG enabled the most luxurious airtravel for decades. Imagine, gliding through the air while the landscape or the sea below can be seen ... LZ 129 HINDENBURG marks the climax of airship construction. On May 6, 1937, the story of civilian airship ended in a tragedy. In Lakehurst, New Jersey, the largest flying object and has been with the similar sized LZ 130 GRAF ZEPPELIN II the most luxurious of all time. How this came about can be reconstructed logically, a series of fatal physics concatenations . The airship LZ 129 HINDENBURG marks the climax of airship construction. It was in its time the fastest and most exclusive traveling object between Europe and America. The challenges of the construction of the giant of the heaven were immense. by Earl of Cruise LZ 129 HINDENBURG, 1936, in Lakehurst - digital copy of a coloured cover photo, originally by Bill Schneider, published in Dan Grossman´s book ` ZEPPELIN HINDENBURG: AN ILLUSTRATED HI

HISTORY - The CUNARD - WHITE STAR Liner rms QUEEN ELIZABETH (1938-1972)

Over years, in my early youth, the QUEEN ELIZABETH was shaping my mind for the perfect ocean liner, despite having made my first experiences with a liner onboard the HANSEATIC (1), ex EMPRESS OF SCOTLAND, ex EMPRESS OF JAPAN. When leaning at the rail of HANSEATIC entering the port, my eyes where every where and I wished to by a camera, I took all in. And when seeing the QUEEN ELIZABETH with my own eyes, the nice behaving young boy turned into a tomboy, that my grandmére was no longer able to tame ... I did draw quite a lot of looks, back then. I found, while on research, this article and thought it interesting publishing in my blog: written and published by John Sheperd at liverpoolships.org editing and comments by Earl of Cruise I ( John Shepard ) joined the CUNARD LINE in March 1962 as an Assistant Purser and sailed the QUEEN ELIZABETH throughout that year, before transferring to the Liverpool-based CARINTHIA in November, where I remained as Crew Purser for the next five

ss NORMANDIE 1935 - 1942 IX

s s / te NORMANDIE starting from cold Owners: COMPAGNIE GÉNÉRALE TRANSATLANTIQUE BUILDERS: PENH Ö ET, St. Nazaire, France by Stephen Carey © , editing by Earl of Cruise This document is almost exclusively about the engineering aspects of NORMANDIE , mainly on how to start her up from cold. If you are looking for photos of the passenger spaces, there is a plethora of them on the web, in Facebook groups - Admirers of the ss Normandie , ss Normandie photographic file , The French Ocean Liners / Les Paquebots Fran ç ais , ss Normandie , GREAT LINERS OF THE PAST & PRESENT , and others, Pinterest and in articles about NORMANDIE here in the blog, please see at the end of the article. Using "ss" for NORMANDIE is quite incorrect, as NORMANDIE was a Turbo Electric vessel and not a steamship, therefore NORMANDIE should be adressed as "te". by Earl of Cruise te / ss NORMANDIE berthed in Le Havre, Gare Maritime May 29th, 1935 - colouring courtesy

HISTORY - PACIFIC MAIL STEAMSHIP COMPANY

The PACIFIC MAIL STEAMSHIP COMANY was existing for "just" one hundred years and was in her heydays a backbone for the development of the US West. The PACIFIC MAIL STEAMSHIP COMPANY was founded April 18, 1848, as a joint stock company under the laws of the State of New York by a group of New York City merchants, William H. Aspinwall , Edwin Bartlett, Henry Chauncey, Mr. Alsop, G.G. Howland and S.S. Howland. These merchants had acquired the right to transport mail under contract from the United States Government from the Isthmusof Panama to California awarded in 1847 to one Arnold Harris. The company was sold 1938 last to AMERICAN PRESIDENT LINES , existing only on the paper, was closed down in 1949. by Earl of Cruise CALIFORNIA , PACIFIC MAIL's first ship - Source: Wikipedia CALIFORNIAwas the first steamer built by the PACIFIC MAIL STEAMSHIP COMPANY and she was launched May 19, 1848. She sailed from New York for Panama, via Cape Horn, on October 6, 1848

Ocean Liners in Movies or Films at Sea (updated Nov 2017)

For liners and the shipping companies movies and films had been a top marketing tool Movies or Films and liners at sea, had been intriguing me since I have read about in my youth in LUXUSLINER - BILDER EINER GROSSEN ZEIT by Lee Server ( THE GOLDEN AGE OF OCEAN LINERS ). But earlier, mot only since my first crossing, I was keen watching movies with liners in it, and disapointed, which was an understatement, when I realized the films have been made in a set ashore in some movie "factory". That was after my first crossing. by Earl of Cruise an essay in progress `Sabrina´, Humphrey Bogart in the office, while LIBERTÉ is sailing out of New York harbor - screenshot Ocean liners, especially those of the luxury category, had been the location of dramas, love stories, thrillers, suspense and catastrophies sinde film was born, or nearly. In this list, the most descriptions are taken from Wikipedia, as I guess no one can expect having seen all these films ... otherwise I w

HISTORY - rms MAJESTIC - Hand in Hand with rms TITANIC

TITANIC and MAJESTIC (1890), both Royal Mail Ships, hand in hand? How so? The review of João Martins will show. by João Martins , editing by Earl of Cruise And WHITE STAR LINE was more than only a shipping line which employed rms TITANIC. WHITE STAR was company with a great heritage and introduced many innovations which became standards. Founded by Thomas Henry Ismay , originally from Maryport, and shareholders amoung whom had been HARLAND&WOLFF . Later the Irish shipbuilder, located in Belfast, built all ships for WHITE STAR. rms MAJESTIC as built by HARLAND&WOLFF - Sour ce: Wikipedia ( original seize ) T he rms MAJESTIC was a 9,965 GRT British ocean liner built by HARLAND & WOLFF for WHITE STAR LINE and completed in 1890. Her career was profoundly intertwined with rms TITANIC. In the late 1880s competition for the Blue Riband, the award for the fastest Atlantic crossing, was fierce amongst the major shipping lines. At the time the prize belonged to CUNA RD

HISTORY - the ROYAL MAIL STEAM PACKET COMPANY sailing the South Atlantic

While on research for an article published in print in Jan/Feb 2017 eventually, about the CAP Express steamers of HAMBURG-SÜD (Wikipedia) HAMBURG SÜDAMERIKANISCHEDAMPFSCHIFFFAHRTSGESELLSCHAFT I had to look into the competitors and took advantage of creating seperate articles about. by Earl of Cruises ROYAL MAIL LINE cruise broshure of 1959 - own collection The first of these South America or Rio de la Plata route related articles is about the ROYAL MAIL STEAM PACKET COMPANY which was a British shipping company founded in London in 1839 by the Scottisch business entrepreneur James MacQueen. The line's motto was ` Per Mare Ubique´ (everywhere by sea) - nobody ever should argue about the motto of Albert Ballin `Mein Feld ist die Welt´, both mottos are not ostentatious they express the same: I don´t want to be hindered by frontiers and my limit is the other shore or the sky. After good and bad times ROYAL MAIL STEAM PACKET COMPANY became the largest shipping group in

Germany and HAPAG - A Journey through History

HAMBURG-AMERIKANISCHEPACKETFAHRT ACTIEN GESELLSCHAFT - HAPAG or HAMBURG AMERICA LINE is reflecting, as Germany, the LLOYD of Bremen, two times of rsing and two times of devasting downfall and a third rise. BORUSSIA , 1856, First Day Cover 1956 of Deutsche Bundespost - own collection Once Germany´s biggest shipping line HAPAG / HAMBURG-AMERIKANISCHE PACKETFAHRT ACTIEN GESELLSCHAFT-LLOYD, merged with it former old Hanseatic rival NORDDEUTSCHER LLOYD in 1970, to now HAPAG-LLOYD, had its peaks and downs, but rose each time on its own to new hights, without any state subsidies. As German mail subsidiaries did never cover the costs for purchasing or mainting the vessels ordered for the specific German mail lines. by Earl of Cruise In this article I used most German Wikipedia links, as they proved to be mostly of better research quality, and surprisinf to me, some English lines and liners have only German written articles, for the others, English Wiki links are to find

Thank You 500,000 readers

ss NORMANDIE 1935-1942 XII - The Most Beautiful Ocean Liner Ever Built

For many, or should I say for "a great many" Ocean Liner Lovers, NORMANDIE is the most beautiful liner ever built. Me, I am among those aficionados. NORMANDIE was technically decades ahead of time. The vessel got implemented technologies that would have been copied by others, who then claimed to be the first to have. Alternative facts are not a modern days invention of a certain chrétien and his backward oriented entourage ... NORMANDIE´s interior was the peak of ART DECO in France, and was, still is, the peak of chic. Never again any liner, or passenger vessel, except NIEUW AMSTERDAM had been designed exterior and interior that strict in the "guide lines" of the ART DECO (Link in German) movement - as ART DECO is "only" a movement and not a school like BAUHAUS . Therefore the style was in a permanent "move" and development. NORMANDIE, the perfect ocean liner, Le Vaisseau de Lumière, Le Deesse de la Mer - courtsey coloured by Dary

Search This Blog

Thank You 500,000 readers