Cruise - ADONIA becomes AZAMARA PURSUIT

Boutique cruise line AZAMARA CLUB CRUISES has announced it will purchase the ADONIA, renamed to AZAMARA PURSUIT, a sister ship to AZAMARA JOURNEY and AZAMARA QUEST and take delivery in March 2018. The ship’s décor will be updated to match the brand’s luxury look with the feel of of a boutique hotel at sea.

by Earl of Cruise

Rendering of the coming AZAMARA PURSUIT, ex ADONIA, ex R8, the new and third vessel for AZAMARA CLUB CRUISES - courtesy AZAMARA CLUB CRUISES

The public demand for destination intensive cruises brought AZAMARA CLUB CRUISES in trouble ... and two ships had not been enough for the growing demand. But AZAMARA of course did not look for any vessel, but a sister, and with that comparable to the existing cruise vessels.

AZAMARA CLUB CRUISES´s AZAMARA JOURNEY and AZAMARA QUEST - courtesy AZAMARA CLUB CRUISES

The new AZAMARA vessel was originally built under the name of R8 as the last R-class ship for RENAISSANCE CRUISES. In 2001, the ship was put into service, but only a few months later, following the bankruptcy of the cruise shipping company, it was offered for sale. In 2003, the ship was sold to the British shipping company SWAN HELLENIC and put in Marseille into service as MINERVA II. She was not really welcomed by SWAN HELLENIC´s customers, as too big, compared to the previous vessels and "too luxurious". Her interior was a total contrast to the previous, originally EPIROTIKI LINES and ROYAL OLYMPIC CRUISES´s ships to which the guests had been "used" to. On April 7th, 2007 she made her last trip under this name and was sold to PRINCESS CRUISES and renamed ROYAL PRINCESS. On 21 May 2011, the ship was finally sold to P&O CRUISES and in a ceremonial ceremony christened by Shirley Bassey as ADONIA. From April 2016, ADONIA was used under the FATHOM brand. However, this brand was abandoned in the summer of 2017 and the ADONIA returned to P&O CRUISES. FATHOM was a vein CARNIVAL attempt offering social engagement cruises - a trend from high end customers, not transferable to the typical CARNIVAL clientele.

The new AZAMARA vessel as P&O´s ADONIA - still from YouTube

"We are pleased to expand our portfolio, allowing us to visit even more regions of the world through the acquisition of this sister ship," said Larry Pimentel, President and CEO of AZAMARA CLUB CRUISES. "Our loyal guests and travel partners have asked for this expansion for a long time; we are very pleased to deliver this to them." The new addition, AZAMARA PURSUIT, is comparable in size to the other two AZAMARA ships, which allows visits to unique ports that larger ships are unable to reach.

ADONIA sailing for FATHOM - Source: Wikipedia

Together, the three ships will support the brand’s commitment to enrich what AZAMARA calls “destination immersion “ around the world, by staying longer in port and to allow guests to experience more.

The ship’s décor of course will be updated to match the brand’s luxury look with the feel of a boutique hotel at sea. Information about deployment and itineraries for Azamara Pursuit will be available in October.

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